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Case Study Starbucks Back To Basics Book

One of Ireland's best-loved chefs, Kevin Dundon can usually be found busy at work in the Dunbrody House kitchens and cookery school. A chef with a love of locally sourced produce, he has cooked for many well-known celebrities during his career, including Queen Elizabeth II, President Bush and Bono.

In 1994, Kevin was head-hunted to become Executive Head Chef of the Shelbourne Hotel in Dublin, widely recognised as one of the most prestigious chef appointments in Ireland. In 1997, Kevin and his wife founded the Dunbrody Country House Hotel, which has become synonymous with contemporary Irish country house cooking. The award-winning hotel also hosts Kevin's cookery school.

In 2008 Kevin put his name to MGM Grand's new restaurant venture Raglan Road in downtown Disney, Orlando, establishing a fanbase in the USA. The following year saw Great Family Food hit the bookshops, followed by Recipes That Work in 2010.

Over the past few years Kevin has appeared on numerous TV channels including ESPN Cable, CBC (Live) Canada, RTÉ (Live) Ireland and No Frontiers Travel Show. Kevin's profile soared in 2011 with his role as Resident Chef of RTÉ's hugely popular The Afternoon Show every week, and he is also a regular on Irish radio.

Kevin is the food ambassador for Ireland's leading supermarket chain SuperValu.

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On January 8, 2008, the second day Howard Schultz was the newly-reinstated CEO of Starbucks Corp., its stock jumped 8 percent.

A few days later, Schultz read a MarketWatch article about turnaround CEOs. Its author advised that Schultz follow the lead of CEOs like Steve Jobs and Charles Schwab, who led successful turnarounds and "recognize what they had built isn't a religion."

During his eight year hiatus -- when Schultz served as chairman -- the company grew from approximately 5,000 stores to 15,000. But it was all too fast. In 2007, Starbucks' stock dropped 42 percent.

"The damage was slow and quiet, incremental, like a single loose thread that unravels a sweater inch by inch," Schultz says in his book, Onward.

In early 2007, Schultz wrote a memo to then-CEO Jim Donald about the company's slow demise, which was later leaked to the media. A few months later, the board ousted Donald and brought Schultz back in.

Beginning in the depths of the recession, the turnaround took two years. Today, Starbucks has more than $10 billion in revenue and employs 150,000.

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